Privacy policy

Last updated: November 4, 2026

This Privacy Policy explains how Aluréla ("Aluréla", "we", "us" or "our"), operated by Nexus Global Commerce Ltd., collects, uses and shares your personal information when you visit alurela.com, make a purchase or otherwise interact with us (the "Services").

Information we collect

  • Information you provide: name, email address, phone number, shipping and billing address, order details and any messages you send us.
  • Payment information: payments are processed by our payment providers (such as Shopify Payments and PayPal). We do not store full card numbers.
  • Information collected automatically: device and browser information, IP address, pages viewed, referring websites and similar usage data collected through cookies and similar technologies.
  • Information from third parties: information from service providers that help us run our store, process payments, ship orders, prevent fraud and measure advertising.

How we use your information

  • To process and deliver your orders, including payments, shipping and order updates
  • To provide customer support and respond to your requests
  • To send marketing emails or messages where you have agreed to receive them (you can unsubscribe at any time)
  • To improve our website, products and services
  • To detect and prevent fraud and keep our Services secure
  • To comply with legal obligations

How we share information

We do not sell your personal information for money. We share information with service providers who help us operate our business (for example Shopify, payment processors, shipping carriers, email and analytics providers), with advertising partners to measure and improve our ads, and when required by law or to protect our rights. Some of these activities may be considered "sharing" or "targeted advertising" under certain US state laws.

Cookies

We use cookies and similar technologies to make our store work, remember your preferences, understand how visitors use our site and support advertising. You can control cookies through your browser settings and our cookie banner where available.

Your privacy rights

Depending on where you live, including California, Virginia, Colorado, Connecticut and other US states, you may have the right to access, correct, delete or obtain a copy of your personal information, and to opt out of targeted advertising or the "sale" or "sharing" of personal information. To opt out, visit our Your Privacy Choices page. We honor Global Privacy Control (GPC) signals. To make any other request, email info@alurela.com. We will not discriminate against you for exercising your rights. We may need to verify your identity before completing a request.

Data retention

We keep personal information only as long as needed for the purposes described above, including to meet legal, tax and accounting requirements.

Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure.

International transfers

Our store is operated from the United Kingdom and our service providers may process information in the United States and other countries. Where required, we use appropriate safeguards for these transfers.

Children

Our Services are not directed to children under 16, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date above shows when it was last revised.

Contact us

Aluréla – Customer Service, 1178 Broadway, 3rd Floor #327, New York, NY 10001, United States
Operated by Nexus Global Commerce Ltd., 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
Email: info@alurela.com · Phone: +1 (363) 206-2540